I've tried just about every self tanner, Xen-Tan is one of my favorites. I love the color and it lasts. I recommend using it every other day, not everyday. Just be careful of application. This product is for your face, there is also one for your body which is just as good. Xen Tan does cost a bit more than other tanners, but sometimes you get what you pay for! I beleive this has also been identified as a favorite in several beauty magazines...I don't know which one, but I first read about it before I bought it..I do like it.